Florette Salon and Shop
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A beauty playground for your inner child.

In September 2018 Florette Salon and Shop opened in the Hayes Valley neighborhood of San Francisco. Since then, owner Emily Baedeker and her dream team of stylists have been busy making magic in the space.

The stylists specialize in creating masterful hair color and cuts for their diverse Bay Area clientele using only the best ammonia and artificial fragrance free color and styling products. Scroll all the way down to see up to date photos of our work on our shop instagram page! Click here to book an appointment now!

The shop features an eclectic collection of carefully curated vintage clothing, natural indie beauty products, local lady made accessories and more!

Florette’s interior reflects the playful, optimistic spirit of its owner. The space is light, colorful and pays tribute to the 80’s. Reflecting a time when design was silly, light filled and soaked in pastels. Emily wanted to create a whimsical space where you can come, get your hair done, shop a little and take a much needed break from the day to day seriousness of life.

Florette is a


hair salon.

We have great news for you! We found out a way to do really cool hair cuts and color without all the yucky chemicals and stinky artificial fragrances. More good news: We don’t think you should have to be a downward dogging, kale smoothie sipping earth goddess to deserve a healthier experience! We think you are perfect just the way you are. No matter what your lifestyle, no matter how fancy (or not fancy) you are. We are here to decorate your head with the hair that works best for you. Cuz we think you are kind of a big deal! You deserve the best products we can get. That’s a promise.

Kindness is our mission and awesome hair is our specialty.

online shop coming soon!


Mindfully curated beauty products- powered by nature.

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Play dress up with us!

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Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.

— Maya Angelou

The Dream Team

Click on our job titles to learn more about us!