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Organic Hair Studio, Clothing Boutique and Natural Beauty Shop

A Beauty Playground for Your Inner Child

In September 2018 Florette Salon and Shop opened in the Hayes Valley neighborhood of San Francisco. Since then, owner Emily Baedeker and her dream team of stylists have been busy making magic in the space.

The stylists specialize in creating masterful hair color and cuts for their diverse Bay Area clientele using only the best ammonia and artificial fragrance free color and styling products. Scroll all the way down to see up to date photos of our work on our shop instagram page! Click here to book an appointment now!

The shop features an eclectic collection of carefully curated vintage clothing, natural indie beauty products, local lady made accessories and more!

Florette’s interior reflects the playful, optimistic spirit of its owner. The space is light, colorful and pays tribute to the 80’s. Reflecting a time when design was silly, light filled and soaked in pastels. Emily wanted to create a whimsical space where you can come, get your hair done, buy yourself a present and just take a much needed break from the day to day seriousness of the world.

Florette is a


hair salon.

Guess what!!?? We have found out a way to do really cool hair cuts and color without all the yucky chemicals and stinky artificial fragrances. You deserve a salon experience that is gentle and healthy. No matter what your lifestyle, no matter how fancy (or not fancy) you are.

You deserve the safest, best products we can get. We use gentle oil based, ammonia free, organic hair color and bleach. Our shampoos, conditioners, and styling products are natural and artificial fragrance free. And we even make our own hair oil that is a great alternative to plasticky silicone! We obsess over the safety of the products we use and protect you from the yucky stuff. That is better for you, better for our planet, better for all.

Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.

— Maya Angelou


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Natural Beauty Products, Handmade Wears and Vintage Clothing. All made and sourced by WOMEN.

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